How to get started:

1. Use this template to create your marketing plan.
2. Fill in your marketing plan details.
3. Come back when changes happen.

<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> Start with an Executive summary.

Executive summary about your business

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<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> State your business’s mission value and vision.

Your mission, values & vision

• Mission
• Values
• Vision </aside>

<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> Identify your SWOT.

Swot analysis

• Strengths
• Weaknesses
• Opportunities
• Threats
• Unique selling proposition </aside>

<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> Identify the competition.

Competitive analysis

• Competitor 1
• Competitor 2 </aside>

<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> Define your target audience.

Target audience

• Target persona
• Customer journey </aside>

<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> Outline your marketing goal.

Marketing goals

1. Grow sales by 30%.
2. Increase website traffic by 25%.
3. Increase customers engagement by 20%. </aside>

<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> Present your marketing strategy.

Marketing strategy

• Stage 1: Building a Brand
• Stage 2: Customer Acquisition
• Stage 3: Customer Engagement
• Marketing channels </aside>

<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> Define your marketing budget.

Marketing budget

Total marketing budget for the year 2022: $50,000

Expected consumption: $39,000

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